SEO and Google Analytics go hand-in-hand. It's almost impossible to run a successful SEO campaign without the data you can access through Google Analytics. Because although keyword rankings are one indicator of success, it's still important to look at traffic levels, traffic sources, time on...
Rebranding is a common process many businesses go through as they grow and expand. Often it's due to a new focus on product or service offerings, the need for an updated brand image, or a realignment in the target audience they want to focus on....
The SEO industry is no stranger to controversy. Everyone seems to have a slightly differing opinion about what really works, what really doesn't, and everything in between. The fact of the matter is that few things about SEO are cut and dried. There are so...
Have you been noticing that your site is in a traffic slump lately? Have you been focusing too much on which keywords your site ranks for but forgetting that it's the traffic to your site that really makes the difference? If you're in a rut...
A couple months ago we wrote about some new changes AdWords implemented for online advertisers that involved expanded text and response ads. Well, we’re back this month to tell you about some more changes that AdWords recently rolled out, this time for mobile text ads....
In the SEO world, it's no big news that content is a big player. Without content, you don't have much of a leg to stand on with hoping to run a successful SEO campaign. However, with the emphasis that content gets for SEO, it's easy...
Venturing out to start a new website can be a bit daunting when you realize that you have to essentially start from scratch with your SEO. First of all, you have to make sure that your keyword strategy realistic and applicable, but then you also...
Keywords. Your SEO campaign wouldn't mean much without them. The keywords you choose for your campaign can be the determining factor of whether you see success or failure with the campaign you're trying to run. The keywords you choose need to be realistic in terms...
If you’re like most advertisers that run some type of PPC campaign, you probably send your clicks to a specific landing page on your website that is (hopefully) relevant to the ad they clicked on in the first place. While there’s nothing wrong with utilizing these...
When most people think of SEO, their thoughts turn to things like algorithms, search engine spiders, backlink profiles, and ranking reports. While these are certainly elements of SEO, the problem with this way of thinking is that it takes the human element out of SEO....