WHY DO COMPANIES USE US?
How many hours do you think it takes for your team to take an article from ideation to completion, then complete the full outreach process including research, emailing publishers and following up? Our research suggests it can realistically take between 8-12 hours. If you add up those costs, we estimate it costs you between $140 – $200 per post.
Some say predictable is boring, but those people have clearly never managed an SEO campaign. Your clients want predictability, not surprises. Our link building services allow you to give the clients what they want, every month, on time. The term “you get what you pay for” has never been truer. Whatever you order, we will fulfill on and complete.
I bet your biggest worry with outsourcing your link building work is keeping content quality up and making sure the publishers we’re using are legitimate. We are Utah based, we have full time employees and we keep the clients we have. Our company goal is to bring legitimacy to the link building industry where too often it’s filled with basement bloggers.
We use automation to allow greater scalability within our outreach process. This allows us to get things done quicker, without compromising content quality or our reputation with our bloggers. This in turn means cheaper rates for you and allows us to take on substantial capacity. We work with clients that submit 5 orders per month all the way to several hundred per month.
What happens when your agency gets a big new client? What happens when you, unfortunately, lose them? Investing in employees is always a good thing, but when changes need to happen, it causes headache. Using Multifuse for your link building efforts saves you time, money and creates a buffer when clients come and go.
We have the largest legitimate pool of publishers in the industry. These are publishers that let us come back time and time again because we provide them with outstanding content, images and other supporting media for their readers. While some industries are harder to fulfill on, we have many publishers in popular industries like business, family, environmental, entertainment, etc. In addition, we are always finding new publishers that wish to join our family.
If we didn’t produce quality content, our publishers wouldn’t accept it. Our content, which is created by in-house employees and some exclusive contractors is proofread by three people before it ever gets published. We use images, supporting links, your requested links and any other media to develop a piece of content that your client, our publisher and the search engines will value.
For a typical order, we request a full 30-days to complete all posts. It’s not uncommon for a publisher to schedule posts for a later date or be temporarily unavailable. This means that posts can exceed that 30-day mark but usually it’s a small percentage of a grouped order. We’re ultimately at the mercy of our publishers and will do everything we can to get orders done as soon as possible.
When we determine whether we want to work with a publisher, there are quality metrics that we don’t sway from. These include whether they appear to be part of a blog network, does the site target a specific audience, does the domain have reasonable age and is there a level of editorial review. After we determine that those items are met, we look at Majestic link data to determine how helpful it will be for our clients.
Our reporting center includes your order, each posts status and upon completion, the link and live date. We will also be adding in Majestic link data so you can see the objective metrics from the publishers’ domain. If that’s not enough, we are always a call or email away, ready to help sort the issue for you.
Managing expectation is the key to happiness in any part of life. We realize that your company needs to provide results and that you’re trusting us to help get you there. You can always expect legitimate content, helpful publishers and nearly everything completed within 30-days, with the few exceptions that are out of our control. We are very upfront with our clients and clear about changing circumstances and let them make the final call.
The focus of the content is to discuss a particular topic in an intelligent manner using sources from around the internet. This topic will relate to domain you wish for us to link out to, but it’s not a PR piece. Our publishers do not like content that is advertising or pitching a particular product or service. We will use the businesses that you submit the order for within a quote or elsewhere to obtain the desired backlink.
By us of course! Usually what potential clients are concerned about is whether we source it overseas or to areas where English isn’t the primary language. We don’t. We use internal resources and some exclusive contractors to make sure your post content is up to expectation.
We don’t allow clients that are promoting anything illegal, gambling, illegitimate pills and generally anything that is going to be taken as “shady”. Our publishers don’t want it and we don’t want the difficulty of fulfilling on it.
If you think your industry or product is taboo, please ask us.
That’s the nice part about having 5000 publishers! We have publishers in all industries, so we don’t necessarily specialize or feel the need to specialize.
All clients will be relevant in the context that they are given. We all value relevancy and want to appeal to audiences that make sense, but that doesn’t mean a CPA can only be mentioned on a Finance website and have it work. A CPA can easily be mentioned in a blog post for business, family and education publishers given the right subject and article topic. We have never seen a definitive difference in results using this strategy.
Many of our publishers actively try and promote your posts on their social media accounts. Because of this, some of our work gets several dozen social shares and comments.
Multifuse doesn’t necessarily do anything after the publication to get social shares or comments, but it’s nice to see that our publishers are actively trying to make that happen.
It really depends on what those metrics are. We are open to custom arrangements but that’s something that needs to be discussed with us. If you have something in mind, please ask.
We don’t have minimums and we don’t have contracts. Typically people want to trial something before making a firm commitment but since there’s no obligation, trials aren’t needed!
It’s rare but it happens. When it does, we’ll redo the order.
Everything in Standard, plus:
All orders come with a Level 1, 400-word article. This level of content is still written by our great internal writers and it discusses a topic intelligently. Overall, its a good piece, but writing is subjective. Most clients use Level 1 content, but if you want the best, go to Level 2
Level 2 content is simply better written, more interesting, more engaging and allows us to use writers that have more experience with the clients’ industry.
All content placement products come with a Level 1, 400-word article. To increase the length of a Level 1 article is $10 extra for every 200-words.
To upgrade to Level 2 content is an extra $40 for a 400-word article, then $30 for every 200-word increase.
HOW IT WORKS
We have a very easy to use and intuitive ordering form for our Standard and Premium outreach products that needs to be filled out before we can begin.
Our ordering form allows you to add all of your client data, choose between Standard and Premium, select what content quality and how long you want the copy.
For our Hand Picked publishers, we use a separate ordering form.
To obtain the ordering form, we would like to understand your agency and clients. Please fill out a time to meet at the bottom of the page.
Below you will find our link building process so you can better understand how we operate.
The research we do for the orders that you submit is the most important part of the process. This step allows us to understand your clients’ products/services, their target audience and where they want to target geographically.
Once we have a good understanding of the business, we start brainstorming content topics, article titles and what publishers those would fit well with. If there are any topics your client doesn’t want us to discuss, it’s important to specify in the notes column of your ordering form.
Once we have the full idea of the article put together, we will schedule it to be written by our staff. All of our content is grammatically correct, spell checked and reviewed by three people before it goes out to the publisher.
If you wish to review your content please consult a sales person. We typically do not have client approvals, but we will cater the process to what you need.
Our publishers are used to a certain quality standard. When we have the content ready to go with images and links, we send it off to the publisher we initially designed the content to go to.
It’s not uncommon for a publisher to reject our content. If it’s just not something they are interested in, we will attempt to use the content elsewhere.
Sometimes the content we create is just a little off from what the publishers are looking for. We often have to make revisions to the content, add new sections, change out pictures and cater to what they need in order to get the post live.
When the content finally gets published, we review the article again, make sure images and links were included and mark it as complete in your reporting section.
All clients will have a reporting dashboard that is specific to their company. When you have multiple orders, each order will be shown as a new tab on the document. This is a great way to see historically what we’ve done, and follow up on orders that are potentially pending.
The businesses we typically work with work with us on a monthly basis. The best results we’ve seen is when we have a continual stream of completed links trickling in through out the month.