How do we calculate MFR?
We Use Domain Scores from Moz, Ahrefs, & Majestic.
We Review & Select The Highest Domain Score reported.
Example Domain Scores
|Domain||Domain Authority||Domain Rating||Citation Flow|
We Assign a Starting MFR Score based on the highest domain score.
|Highest Domain Score||Starting MFR Score|
|01 - 09||0|
|10 - 19||15|
|20 - 34||30|
|35 - 49||45|
|50 - 64||60|
|65 - 79||75|
|80 - 100||90|
Example Starting MFR Scores
|Domain||Highest Domain Score||Starting MFR Score|
We review & select the highest result for referring domains, organic traffic, & organic keywords.
Example for Referring Domains
Example for Organic Traffic
Example for Organic Keywords
We now have the starting MFR score & the highest reported referring domains, traffic, & keywords.
|Domain||Starting MFR||Referring Domains||Organic Traffic||Organic Keywords|
We assign a multiple for referring domains, organic traffic, & organic keywords.
We assign a multiple for these three metrics in order to differentiate our publishers further, otherwise, all publishers would either be MFR 15, 30, 45, 60, 75, or 85.
To find the multiple, we find what percentile their metric is, compared to other Multifuse publishers of similar MFR starting rank.
For example, anyhourservices.com has a starting MFR of 30 and 918 referring domains. We would find what percentile their referring domain metric is, as compared to our other publisher's referring domains that also have a starting MFR of 30.
We find that percentile multiple for referring domains, organic traffic, and organic keywords.
|Domain||Referring Domains Percentile||Traffic Percentile||Keywords Percentile|
We limit metric points to prevent having a high MFR, but low domain score.
Since the three domain scores follow their own logic and have their own pro's and con's, we don't want to allow scores to deviate too much.
However, these domain scores DO NOT incorporate organic keywords and traffic into their flagship domain score.
A big reason for MFR is to include other organic metrics that are critical to natural link building.
|Metric||Most Points Allowed|
|Referring Domains||5 Points|
|Organic Traffic||5 Points|
|Organic Keywords||5 Points|
(Metric Percentiles * max metric points) + Starting MFR = Final MFR.
|Domain||Starting MFR||Referring Domains Percentile||Traffic Percentile||Keywords Percentile||Final MFR|
Why is MFR better than just using domain Authority like other similar companies?
Moz, Ahrefs, and Majestic all have their strengths and weaknesses.
Moz' Domain Authority is the most widely known, yet has the smallest database of domains and backlinks.
Ahrefs' Domain Rating has the largest database of domains and backlinks, but their recent calculation of Domain Rating is a bit on the controversial side.
Majestic's Citation Flow has a database comparable to Ahrefs', but they aren't quite as big as Moz or Ahrefs.
All three company's domain scores are fair in their own right but limit the publishers we can use in our link building work because they themselves are limited by the depth of the internet they have crawled.
Moz has data that Ahrefs doesn't, Majestic has data Moz doesn't, etc.
The above picture illustrates this point. When SEMrush was looking for a data partner, they chose Majestic because Majestic's link database was one of the largest but also most different from their own. They could have partnered with Ahrefs, but Ahrefs data and SEMrush has more of an overlap which wouldn't be as beneficial. Moz's index is notably smaller, and in their test, shared none of the same data as SEMrush or Ahrefs.
The ending point is, for 100 random domains SEMrush tested, there is a wealth of data that all backlink crawlers are missing. In the best case scenario, the biggest crawlers, Majestic and Ahrefs, are only seeing ~30% of a domain's backlinks and referring domains.
What would a domain's Domain Authority, Domain Rating, or Citation Flow be, if they had a complete view of a domain's backlink profile? This is the answer we're trying to solve by creating MFR.
In other words, how many great linking opportunities are you missing because you're only getting a 10-25% snapshot of the domain's backlink profile? MFR takes care of that by looking at the MOST data possible.
the Three domain scores do not look at organic traffic or organic keywords.
Metrics relating to how well the website is trafficked and the quantity of ranked organic keywords is important because we want to be building links on domains that are visited and ranking, not private blog networks (PBN's), which would be void of metrics like traffic and keywords.
Moz has TrustFlow, Majestic has TrustFlow, but Ahrefs doesn't have a domain "trust" score. We simply decided to take a different approach by looking at the actual quantity of organic keywords a domain ranks for, and the estimated traffic it's receiving.